Jun 22, 2017
Maria Rapetskaya joins us from C2 Montreal where she takes us through her unique and personal background. She was born and raised initially in Leningrad in the former Soviet Union. Her daring mother who was an entrepreneur in the USSR- something nearly impossible to do, brought her to the United States before the Berlin Wall fell meaning that when she was an early teenager in Brooklyn, NY- she had different fish to fry. She notes that arriving in America had her realize that being smart wasn’t cool anymore. Coming out of a communist country it was a big adjustment to figure out what to wear to school. Which is what led to Maria having a propensity to communicate a brand message. She simply looks at branding or re-branding from the outside in- giving her a truly unique perspective.