General Manager for Customer Service Operations in Strategy with Arizona Public Service, Hui Wu Curtis joins us and shares her shift from hospitality to energy was actually seamless in that the organization knew it was time to focus on CX. Of course many organizations across myriad industries have realized that CX must now be a focus. Hui then takes us through an example of rallying hundreds of thousands of people around CX through ensuring that everything an organization does is focused on a benefit for the employees or the customers.